Siamo ormai vicini alla Milano Design Week 2015 e l’attesa di partecipare agli eventi a calendario sale di giorno in giorno. Non potremo certo perdere l’occasione di conoscere da vicino il Peugeot Design Lab, studio globale di Brand Design specializzato nello sviluppo di marchi e prodotti d’esperienza. Con 3 studi (Parigi, Shanghai e San Paolo) il team Peugeot mette a disposizione 200 anni di esperienza industriale e 120 anni di know-how sull’automotive. Nella sua costante ricerca di nuove iniziative, Peugeot Design Lab ha già intrapreso un’interessante e divertente sfida: creare una serie di 12 leoni in vinile progettati da artisti di fama internazionale (Huck Gee, 64 colori, Bunka, DGPH, Tikka NG, Koralie) in collaborazione con i designer del Peugeot Design Lab. Ogni Artoyz / Leo’z in vendita è il frutto di un processo artistico, portato da un lavoro lungo e minuzioso, che trae ispirazione da mondi diversi come l’arte contemporanea, la poesia, la chimica, gli origami, l’architettura e la moda.
Fabio is an old-fashioned dreamer. He was one of those kids who always came home late at dinner after a city bike tour with friends, before biking became a status symbol. Clarks on his feet, sweater and shirt are his trademark and not a political label. At 16 years-old he was given a plane ticket to Texas, saying “go and learn as much as you can”. Since then, curiosity has always been the main feature that brings through everything. He does not follow trends even if he works for a prestigious School of Fashion in Milan. Today he is a marketing and communication expert, despite he daily asks himself on the real meaning of these two words. Waiting to be able to challenge with Peter Pan on finding elixir of life, Fabio spends his days developing projects with passion, optimism and energy. He pays each month taxes but is convinced that his real pension will be the online wine shop that updates sporadically due to which he now distinguishes table wine from a bottle of fine Barolo. He prefers Barbera to Chianti and Nero d’Avola.
