PHILIPS & FRANCESCO SACCOMANDI
La campagna Express yourself every day condotta da Philips in collaborazione con VICE si è conclusa ed il progetto vincitore è stato quello di Francesco Saccomandi. Marketing manager giramondo durante la settimana, pasticcere nel week end. La settimana scorsa abbiamo seguito sapientemente i trucchi di Francesco nel realizzare e decorare cupcakes in un workshop da California Bakery a Milano. Ecco cosa abbiamo imparato… gli uomini per sentirsi liberi devono mostrare loro stessi, sia nel modo di vivere che nel look, seguire le proprie passioni, abbracciare la sperimentazione dando sfogo al proprio talento creativo. Spulciate foto e video e godetevi le nostre creazioni!
Fabio is an old-fashioned dreamer. He was one of those kids who always came home late at dinner after a city bike tour with friends, before biking became a status symbol. Clarks on his feet, sweater and shirt are his trademark and not a political label. At 16 years-old he was given a plane ticket to Texas, saying “go and learn as much as you can”. Since then, curiosity has always been the main feature that brings through everything. He does not follow trends even if he works for a prestigious School of Fashion in Milan. Today he is a marketing and communication expert, despite he daily asks himself on the real meaning of these two words. Waiting to be able to challenge with Peter Pan on finding elixir of life, Fabio spends his days developing projects with passion, optimism and energy. He pays each month taxes but is convinced that his real pension will be the online wine shop that updates sporadically due to which he now distinguishes table wine from a bottle of fine Barolo. He prefers Barbera to Chianti and Nero d’Avola.
